The present’s official identify is “The Cross Connection.” However truth-in-advertising would have dubbed it, “All About Id Politics.”
As a result of that is how host Tiffany Cross explicitly pitched her new MSNBC weekend-morning present to her viewers in the present day. The present takes the slot previously occupied by Pleasure Reid, who has moved on to a weekday primetime present on the community.
Cross started her opening by describing the present as “our house.” And by that, Cross made clear that the folks invited into that house had been varied communities of coloration and sexual minorities, whose varied identities she talked about a number of instances. The one reference to whites was to the best way voters had “unseat[ed] a beneficiary of years of white supremacy.”
But whereas explicitly searching for to attraction to an viewers of coloration, Cross managed to condescend to such viewers. She mentioned her present is focused to individuals who “get misplaced within the acronyms, the insular inside-baseball chatter that will typically fly over [their] head on cable information channels.” And in an odd echo of Invoice O’Reilly’s previous line about “looking for you,” Cross added, “journey with me as a result of I’m all the time driving for you.”
Whereas the present presents itself as glorifying variety, it may be anticipated that there might be little variety of opinion on show, with nearly all friends singing the identical liberal strains.
Tiffany Cross’s ode to identification politics was sponsored partially by Walmart, Gold Bond, Proctor & Gamble [maker of Gain], and Fidelity. Contact them on the Conservatives Combat One-way links to allow them to know what you consider their sponsorship of this type of present.
Here is the transcript.
The Cross Connection
10:00 am ET
TIFFANY CROSS: I actually need to inform you about this. My new house, our new house. Not solely is that this the start of a dream 20 years within the making, however what a time to kick off a present like this one. It’s our time.
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We’re going into a brand new 12 months with one of the crucial various congresses this nation has ever seen, with document numbers of ladies of coloration, brazenly LGBTQ people and indigenous Individuals serving than ever earlier than. A document variety of voters turned out this 12 months to assist unseat a beneficiary of years of white supremacy, punctuating the ability of the brand new American citizens which includes an entire lot of voters of coloration.
And so they helped elect a black girl Vice-president. And proper right here, simply introduced this week, we have now a black girl president making historical past as a pioneer. Rashida Jones would be the first to run a serious information community.
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[I’m] internet hosting a present that’s designed with you in thoughts. That is your private home. In case you’ve watched cable information exhibits and yelled on the TV since you’re not listening to your voice or your lived expertise mirrored, that is the present for you. In case you’ve been indignant that so many of those political discussions are being led by folks waxing poetic and nostalgic a couple of nation that by no means existed for you, you will have discovered a house right here. In case you get misplaced within the acronyms, the insular inside-baseball chatter that will typically fly over your head on cable information channels, journey with me as a result of I’m all the time driving for you.
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I did a fellowship at Harvard, the place I taught the impression the shortage of variety in newsrooms has on our democracy. And simply round that point, Cesar Conde, additionally a pioneer as the primary Latino man to chair NBC Common information group envisioned a newsroom that seemed like America.
And so right here we’re. We’re making a information house in a rustic the place the vast majority of Individuals below 16 are folks of coloration. They’re Asian-Individuals, Pacific Islanders, Hispanics, Latinos, Native Individuals, African-Individuals, and people of multi-ethnic backgrounds.
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I look ahead to carefully inspecting the politics and insurance policies of a brand new White Home, how they may navigate an more and more progressive Congress, and holding this administration accountable, significantly to those that helped elect them.
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We’ll focus on all that and extra on this present, with us on the heart. We’ll contact on politics, tradition, humanity, and the inhumanity of some yet-to-be addressed disparities. So go away your Tims, your crocs, your stilettos, sneakers or sandals on the door and are available proper on in. Let’s do it for the tradition. Welcome house.